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About us

Swiss roots in the heart of Dubai. The standards of our home country, to protect every cent you invest.

Luxury Homeland was born of a clear aim of its Swiss founders: to give European investors access to Dubai's exceptional momentum without ever compromising on the safety of their capital. As tax and regulation tighten across Europe, the Emirati market offers net returns in a league of their own: around 4 to 8% a year after charges, against 2 to 5% in Paris, Zurich, Geneva, London or Barcelona. We apply our founding principles there: impartial advice, meticulous checking of the figures and a flat refusal of easy sales promises.

Some 4,800 km separate Switzerland from Dubai. Our team, however, is right here, at The Citadel Tower, Business Bay.
  1. 01Our roots

    Our home culture against the dream sellers

    In Dubai, sales one-upmanship is the norm. Our role is to act as your independent filter of prudence: we assess every development on its actual service charges, the developer's viability and real rental demand. If an investment does not offer every guarantee, we advise you to pass.

  2. 02Two worlds

    The best of both worlds: Emirati returns, Swiss rigour

    You enjoy everything that makes Dubai attractive (0% tax on your rent in Dubai, strong rental demand) while keeping European standards: contracts examined clause by clause, stable advisers who share your codes and a methodical approach, never rushed.

  3. 03On the ground

    Negotiating power on your side

    An individual on their own has no weight with a developer and only hears the pitch of a salesperson whose job is to clear unsold stock. Thanks to the volumes we handle every year, we open up the best floor exposures and more flexible developer payment plans for you. All at the developer's direct price, with 0% agency commission on off-plan purchases.

Our values

Three firm commitments. From our first conversation to your first rent.

  1. 01

    Verified net return calculations

    We set aside inflated gross projections. Our simulator factors in the Dubai Land Department's official 4% fee (DLD), maintenance charges per square foot and the realities of the RERA rental index. You get a realistic estimate of the net return on your studio or apartment before you commit.

    • 4% DLD fee
    • Charges per sq ft
    • RERA rental index
  2. 02

    Complete legal protection (DLD & escrow)

    Your financial security is locked in by law. On an off-plan purchase, your payments must go into an escrow account governed by law (Law No. 8 of 2007) and supervised by the Dubai Land Department: the developer only receives the funds as certified construction progresses. We check every line of your official contract (SPA) before you sign.

    • Escrow account
    • Law No. 8 of 2007
    • SPA contract checked
  3. 03

    Full support on the ground

    Our support lasts. We document the progress of your building site with regular progress reports, organise your visit, from the airport welcome to the viewings, and make opening your Emirati bank account simple. Once the property is completed and the title deed issued, we take care of letting it.

    • Progress reports
    • Title deed
    • Letting
Zero agency commission
0%
On off-plan purchases in Dubai. Our fee is paid by the developer: for you, advice is free and without obligation.
Funds held in escrow
100%
On an off-plan purchase, every payment to the developer goes into an escrow account supervised by the Dubai Land Department (DLD).
Access to the leading developers
Top 10
Direct partnerships with the UAE's benchmark names (Emaar, Sobha, Nakheel, DAMAC…) to negotiate preferential terms.
Golden Visa support
AED 2M
The property investment threshold that opens 10-year residency for you and your family. Every formality handled from A to Z.

Licensed and accountable

An agency regulated by the State. A permanent physical presence in Dubai.

We refuse virtual, improvised brokering. Our agency operates under the strict regulation of the emirate's public institutions and welcomes you in its own offices in Business Bay.

  • Licensed by RERA (licence No. 1200398)

    Luxury Homeland Real Estate L.L.C is officially registered with the Real Estate Regulatory Agency (RERA), the regulatory arm of the Dubai Land Department that oversees property transactions in Dubai.

  • RERA-certified advisers

    Each of our advisers holds an individual professional card issued under the authority of the Dubai Land Department (DLD). You deal with trained specialists committed to Swiss standards of rigour and transparency.

  • Systematic compliance audit

    Before presenting an opportunity, we check the building permit and the project's registration, the activation of its escrow account and the developer's delivery record.

  • Our offices at The Citadel Tower, Business Bay

    Our head office is in the heart of Dubai's business district. From here we run your viewings on the ground, your paperwork and the management of your let properties.

No-obligation consultation Net return, actual charges included Support in English and French

Contact

Let's talk about your project.

Tell us what you are looking for. Our advice is always free and without obligation, and an advisor will get back to you within 24 hours, in your language.

What is your project?

Visit us
The Citadel Tower, Marasi Drive Street, Business Bay, DubaiView on the map